Services

How the Process Works

Trademark work is sequential by nature. Most matters begin with a search to identify potential conflicts and assess risk. If the mark appears viable, the next step is careful preparation and filing of the application with the USPTO.

After filing, applications typically wait several months before being reviewed by the government (USPTO). In most cases, initial review occurs 7–10 months after filing. During that review, the USPTO may approve the application, or it may raise questions or objections (via "Office Actions") that need to be addressed. Minor, procedural issues—such as clarifications or technical corrections—are often resolved quickly and are typically handled as part of our filing process. If the USPTO raises more significant concerns, those require additional analysis and are handled separately; in some cases, the issues cannot be resolved and the application does not proceed.

If an application clears examination, it is published for opposition, which allows others a limited time to object. If no opposition is filed, the USPTO issues a federal registration certificate. At that point, the trademark is officially registered, with nationwide rights and the ability to use the ® symbol.

Most clients need assistance at every stage of this process. Other clients come in partway through, after a search, a filing, or a notice from the USPTO. Our role is to step in where it makes sense, explain what matters, and handle the work with care and clarity.

Our Approach

Trademark protection is often sought at pivotal moments: the launch of a business, the commitment to a name, the emergence of risk, or the recognition that a brand is worth protecting.

This practice offers thoughtful trademark guidance, direct attorney access, and fees aligned with the realities facing founders and growing businesses. Our work is grounded in the belief that legal services can be excellent without being overpriced.

Clients work one-on-one with a trademark attorney committed to sound judgment and responsiveness.

David O'Brien

Founder & Trademark Attorney

On Your Trademarks